Brand Management for Consumer and Pharma Businesses

We monitor and analyse trends and issues based on media insights, social listening and competitor news, and combine with internal insights to ensure we build a comprehensive picture of the external environment; stay ahead of potential emerging issues; and are able to adapt comms strategies to tell an impactful, relevant value story for our healthcare clients.

We work with the world’s largest consumer healthcare company to provide reputation management and positioning for its iconic brands across Northern Europe and EMEA. Through timely responses to breaking media issues which help to neutralize negative sentiment, or through proactive educational campaigns which help to shape the conversation in categories where its brands are the market leaders; our work ensures that company reputation and trust are strengthened across all audiences.

When the COVID-19 outbreak escalated into a global pandemic, we helped the manufacturers of one of the most promising anti-viral treatments to lead on the issues, shape the story and set the tone for the other treatment and vaccine candidates to follow. This involved the immediate translation of new clinical data into easy-to-understand messaging for lay media; converting this into a broader narrative to tell the value and access story to media across Europe; and the roll-out of a rapid-response spokesperson training program for six countries.