NewsKaizo Live: PR in EMEA - What's new in 2022?
24th January 2022
Our first #KaizoLive of the year will feature PR experts from across Europe, discussing market opportunities in 2022. Join us…Read more
BlackLine’s mission is to transform the way accounting and finance teams work by helping them move to Modern Accounting, an approach which embeds automation and control within day-to-day activities.
We develop integrated PR and marketing campaigns for BlackLine that run globally and promote the benefits of BlackLine’s technology to C-suite decision makers and finance leaders. For instance, our ‘Mistrust in the Numbers’ campaign, which shone a light on the potential scale of financial data inaccuracies that lie undetected in finance departments worldwide. This generated immediate, medium and long-term media interest, securing over 75 pieces of coverage in national, international, business and accountancy trade publications with such media outlets as Bloomberg EMEA, The Wall Street Journal’s CFO Journal and BBC Business Matters. The campaign also generated more than 95,000 landing page views and created multiple opportunities for the BlackLine sales team to engage with both existing and potential customers.
We also provide corporate communications and strategy support and helped BlackLine develop its messaging and communications strategy for its recent CEO transition. The strategy covered multiple channels including earned media, the development of a LinkedIn Live event to be used across BlackLine’s owned channels, as well as a programme of sponsored content in outlets such as The Times, Bloomberg and The Telegraph to help bolster the CEO’s profile.
Furthermore, we spearheaded the announcement of BlackLine’s recent acquisition of UK AI company Rimilia, which saw the company move into an adjacent space – AR automation. We help BlackLine to build visibility in AR via an always on, proactive press office that generates a stream of earned coverage in key finance and accounting, treasury and cash management trades – all of which has helped to more than triple BlackLine’s SOV in this space in the year since acquisition.
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