BlackLine’s cloud-based financial operations management platform and market-leading customer service help companies move to modern accounting by unifying their data and processes, automating repetitive work, and driving accountability through visibility.
To support this global business, we develop integrated and impactful PR and marketing campaigns which promote the benefits of its technology to C-suite decision makers and finance leaders across markets worldwide. Our latest campaign, ‘Eye of the Storm’, examined organisational resiliency in the face of ongoing market instability and volatility, which has generated more than 70 pieces of international coverage in outlets such as Fortune and Bloomberg. Additionally, with a dedicated landing page and a range of marketing materials, the campaign created multiple opportunities for the BlackLine sales team to engage with both existing and potential customers.
Campaigns are supported by an always on, proactive press office that generates a stream of earned coverage in key finance, accounting and technology trades, as well as corporate communications support and multi-channel profiling programmes for its international C-level spokespeople.