NewsKaizo PR strengthens Senior Leadership Team
21st June 2022
Kaizo has announced three promotions as it builds its leadership team following a period of fast growth. Anita Nahal, who…Read more
We develop integrated PR and marketing campaigns for BlackLine that run globally and promote the benefits of BlackLine’s technology to C-suite decision makers and finance leaders. For instance, our recent ‘Generation Future Finance’ campaign, which shone a light on the skills organisations must bolster today, to ensure tomorrow’s growth.
This generated immediate, medium and long-term media opportunities, with over 70 pieces of international coverage secured to date, in media outlets such as Fortune and The Economist. Additionally, with a dedicated landing page and a range of marketing materials, the campaign created multiple opportunities for the BlackLine sales team to engage with both existing and potential customers.
We also provide corporate communications support and helped BlackLine develop its messaging and communications strategy for its recent CEO transition. The strategy covered multiple channels including earned media, the development of a LinkedIn Live event to be used across BlackLine’s owned channels, as well as a programme of sponsored content in outlets such as The Times, Bloomberg and The Telegraph to help bolster the CEO’s profile.
Furthermore, we spearheaded the announcement of BlackLine’s recent acquisition of UK AI company Rimilia, which saw the company move into an adjacent space – AR automation. We help BlackLine to build visibility in AR via an always on, proactive press office that generates a stream of earned coverage in key finance and accounting, treasury and cash management trades – all of which has helped to more than triple BlackLine’s SOV in this space in the year since acquisition.
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