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Case Study

Avast

Avast is the global leader in digital security products. With more than 435 million users worldwide, it offers technology that protect people from threats on the internet and the evolving IoT threat landscape.

Our support ranges from news hijacking and developing larger integrated campaigns, to managing exclusive partnerships with organisations such as Refuge – a collaboration designed to fight the growth in tech-enabled domestic abuse.

A key target is quality coverage in the business and national press such as Financial Times, The Sunday Times and The Independent, positioning Avast as an expert and trusted brand. We ensure Avast is covered across the board, whether it’s working with the BBC to expose the growth of malware inserted into games, regular coverage of new consumer scams with The Sun and Daily Express or uncovering the dangers of IOT devices with the Sunday Times.

News and Views.

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