AppLovin

AppLovin is a mobile technology enterprise founded in 2012 with headquarters in the heart of California’s Silicon Valley. In 2021, with its revenue split between mobile gaming and mobile marketing, AppLovin raised $1.8 billion through an initial public offering (IPO), giving it a market capitalisation of $28.6bn and making it one of the biggest public debuts of the year.

It counts more than 410 million daily active users on its platform, while its apps consist of more than 200 free-to-play mobile games, including Word Connect, Slap Kings and Bingo Story.

Our support for AppLovin ranges from supporting the company through its IPO with media consultancy, as well as issues and monitoring, strategic media engagement, content development, plus events and awards. With regular acquisitions and growth strategies taking place, we help ensure a seamless transition through utilising media relationships and positioning AppLovin as the leader in mobile gaming.