Ageless Innovation create ‘Joy For All’ companion pets designed to bring comfort to older adults, especially those living with dementia. At a time when care for the elderly and loneliness has never been far from the media agenda, we highlighted the value and benefits brought by the companion pets, using scientific peer-reviewed research as proof points.
Relationships with a range of UK care homes provided real life emotional stories, whilst the brand story highlighted the development of the pets and impact they bring across the globe.
Relationships with the i newspaper gave journalists exclusive first-look access to new products, and interviews also generated multiple pieces of print and online coverage, including the i’s ‘Page 3 Profile’ twice. Coverage has also featured across nearly every major media, including Mail on Sunday, BBC Radio 4’s Today Programme, Metro, Sunday Express, and Daily Mirror.