Case Study

Better Life with Dementia for Ageless Innovation

Someone is diagnosed with dementia every three minutes in the UK, with one in three people developing the disease throughout their lifetime. This means that 3.45 million Brits will know someone with dementia.

Our work for Ageless Innovation raises awareness of the roles its Joy For All Companion Pets can play in helping to alleviate issues including social isolation, loneliness, and cognitive decline, to improve quality of life.  We combine data drawn from peer-reviewed studies that show the proven benefits of pets on older adults with dementia, with real life stories, working closely and sensitively with care homes.

Our coverage is designed to reach and educate major stakeholders in the UK Care sector, including NHS trust and delivery teams.