Aetna

Our campaign Tackling Polarised Perceptions of Corporate Health and Wellness helped Aetna International, a leading global health benefits provider, explore the gap in perceptions between the level of health support employers think they provide, and the actual experiences of their employees.

The campaign shone a light on the rift between corporate rhetoric and reality, providing key decision makers with vital insights to help them shape the future of their employee insurance cover and benefits strategies.

Results included 157 pieces of media coverage across core EMEA markets and across all target media types, including radio, daily newspapers, business, HR and insurance trade press; with over 11,000 new visits to a dedicated landing page.