News & Views

The healthcare and pharma sectors are enjoying a reputation boom – but are comms professionals too overworked to reap the benefits?

The pandemic has resulted in a reputation boom for the healthcare and pharma sectors – traditionally, sectors the public has previously viewed with distrust. The irony, however, is that the pandemic has overtaxed comms professionals in these sectors to the point where they are struggling to reap the benefits of such a boost. According to […]

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Tech Communications roles transformed by the pandemic

Technology comms professionals’ roles expanded on both sides of the Atlantic as pandemic restrictions hit; increasing challenges, mental health pressures, and shifting demands on agencies London, United Kingdom, 27 April 2021, 78% of technology communications professionals say that their role has expanded, with an increased focus beyond earned media due to the impact of COVID-19. […]

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Healthcare comms professionals: good times or hard times?

“Pharmaceutical companies have never had it so good”, argues FT columnist Brooke Masters, pointing to the sector’s sudden PR rehabilitation, riding a wave of vaccine goodwill. But as the current debate over the Oxford/AstraZeneca vaccine’s safety neatly illustrates: public trust can be eroded far more quickly than it can be won. For in-house comms teams […]

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