News

Media monitoring – creating a valuable asset

As a member of Stempra, the science communication association, I was asked to take part in a panel session at their recent Stempra-BIS press officer training day. The topic of debate was media monitoring and I was invited to share my views on measuring success in the new world. I work across many of the […]

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Taulia brings supplier finance to Europe with the help of Kaizo

Cloud-based e-invoicing, payment and supplier financing provider Taulia Inc. has selected Kaizo to provide PR support for its expansion into the UK and EMEA markets. Kaizo will be responsible for PR activity in the UK, and subsequently Europe. The team is tasked with publicising Taulia and dynamic discounting as the preferred way for companies to […]

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David v Goliath story an interesting foil for company/product propositions

Malcolm Gladwell’s latest book – David and Goliath: Underdogs, Misfits and the Art of Battling Giants  – reviewed here in the Guardian http://bit.ly/GzGEwj – is a fascinating read when you look at it from the perspective of how to position a business or product to sell more. I guess we are all familiar with the story – the tiny David is […]

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