Kaizo Supports Tom Olsen Lecture

Kaizo is proud to once again support Tom Olsen Lecture which this year will feature the Rt Hon Margaret Hodge. The lecture is held at St Bride’s Church off Fleet Street and will be taking place on Tuesday 5th November at 7pm. The Rt Hon Margaret Hodge is Labour MP for Barking where she has held the […]

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David v Goliath story an interesting foil for company/product propositions

Malcolm Gladwell’s latest book – David and Goliath: Underdogs, Misfits and the Art of Battling Giants  – reviewed here in the Guardian http://bit.ly/GzGEwj – is a fascinating read when you look at it from the perspective of how to position a business or product to sell more. I guess we are all familiar with the story – the tiny David is […]

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Google ‘not provided’ change shows why it’s time to integrate demand generation and thought-leadership

Last week we launched our report on the impact of web analytics on technology journalism – Analyse This! Web analytics, journalism and your next communication strategy’. This shows how web analytics is already heavily influencing approaches to editorial. The findings have real significance for current and future communications, how to choose content, how to plan campaigns […]

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Congratulations to our clients @AudioAnalytic and @PureStorage for their wins last night in the @Awards_AI 3rd Glob… https://t.co/jbMgqLu9i3