Findings of global WOM study released by Nielsen

A new Nielsen study with consumers from almost 50 countries shows cross-national levels of trust and reliance on different sources of information, including word-of-mouth recommendations. The following are the top and bottom five countries based on levels of trust in advertising: Philippines  67% Brazil  67% Mexico  66% South Africa  64% Taiwan  63% Latvia 38% Germany  […]

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Resolving the ‘Conflicted Consumer’

If you haven’t read it already, I would recommend a look at the Harvard Business Review’s publication of Breakthrough Ideas for 2007. It’s a fascinating array of short essays covering insights and developments in business and science, ranging from unconscious decision making to user-centred innovation. One of the essays is about the so-called ‘conflicted consumer’, […]

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Is this the dawning of the age of NPS?

The Net Promoter Score (NPS) has been gathering promoters and detractors ever since Fred Reichheld created it- but most especially since his paper entitled ‘The one number you need to grow’ appeared in the Harvard Business Review in December 2003. In the last three and a half years, businesses all around the world have been […]

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Congratulations to our clients @AudioAnalytic and @PureStorage for their wins last night in the @Awards_AI 3rd Glob…