The Net Promoter Score – how it works

NPS is a metric that requires just one question to be answered – ‘How likely on a scale of 0-10 are you to recommend company/product X to a colleague or a friend?’ The answer to this simple question can be profound. It separates customers of a product or a service into three groups who are […]

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Kaizo launches the Kaizo Advocacy Index

Our new study tracks brands in key sectors based upon their recommendability via content online. We live in a Web 2.0 world, where online content is a key source of brand reputation – good or bad – increasingly driving offline conversations and – ultimately – consumer decision-making. So what does the online recommendability league table […]

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Spring Group looks to Kaizo to boost brands

Spring Group, one of the UK’s leading human capital management companies, has brought in Kaizo PR to re-launch its ‘Best People’ brand to the IT industry. ‘Best People’ is a specialist technology recruiter providing highly skilled specialist candidates such as systems analysts, network and security specialists and those with skills in infrastructure architecture. The focus […]

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