Demonstrating disruptive leadership to build revenue in a new market
We provided Taulia with the platform to challenge out of date trade credit practices and drive revenue. The result – a campaign that exceeded every target and generated $24m of sales pipeline.
Charting the Trade Credit Divide and its implications for the UK’s economic recovery – was reported everywhere from the FT to top tier trade titles. And, to amplify the announcement, we set up The Trade Credit Improvement Consortium in partnership with the Association of Chartered Certified Accountants, Institute of Credit Management and Chartered Institute of Purchasing and Supply – supported by an information site www.securetherecovery.com
We also demonstrated mainstream media intent by ‘hijacking’ a news stories to achieve coverage on Sky News, national and trade media.