Data integration company SnapLogic helps some of the world’s biggest businesses better utilise the data they have.

But integration on its own isn’t enough to excite customers or media. To bring the discussion around integration to the attention of national and business media, in a way that would help to deliver leads for SnapLogic, we looked at the size of the problem businesses face by not integrating their data.

The Disconnected Data campaign uncovered the reality of data usage in enterprises. Three distinct storylines addressing the financial implications of disconnected data, the productivity pains of disconnected data and the shadow cloud challenges disconnected data provides. With support from across SnapLogic’s business, Disconnected Data was a truly integrated campaign.