Second Sight Medical Products
Highlighting the issue of retinitis pigmentosa
We promoted a new bionic eye implant, produced by Second Sight Medical Products, that enables blind patients to read short letter strings, marking a major step towards artificial sight.
The announcement achieved major print, broadcast and online coverage, all highlighting the issue of retinitis pigmentosa. Key items included segments on Sky and ITV News, half page spreads in the Daily Telegraph, Daily Express and Metro, feature on Wired, syndicated radio coverage on Capital FM, Metro Radio, Central FM, XFM, Gold Radio and Sun FM, among others and coverage in key trades, such as Optometry Today and Optics.