Showcasing the world’s hottest music gadgets
ROLI is changing the way people make music, designing revolutionary new instruments for the digital age and extending the joy of music-making to everyone.
We helped launched the hottest music gadget of the year, ROLI BLOCKS, with the help of music stars Grimes, RZA, Steve Aoki, Rudimental and others.
Through a mix of media events, artist appearances, business profiling and an exclusive global launch in Apple Stores worldwide, the coverage was extensive. ROLI’s CEO, Roland Lamb, even featured on The Today Programme’s “Meet The Boss” further establishing BLOCKS as a leading disruptive music technology.