IP EXPO Europe

Creating a 300% increase in real IT media coverage

We helped make IP EXPO Europe 2014, Europe’s leading IT infrastructure event, more successful than ever before, with a 95% increase in press registrations. To elevate the message and ensure delegate attendance we drew heavily on thought leadership based on Vision for the Web in 2050, a theme also covered by keynote speaker Sir Tim Berners-Lee.

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A pre event media breakfast attracted 15 top tier media, with speakers from BBC, HP and McAfee, and research highlighted security, networking, cloud and data centre trends and issues across multiple media outlets.

Media attending included Channel 4, BBC, New York Times and the Financial Times in addition to top tier technology media.

320% Increase in organic coverage
50% Increase in media attendees
95% Increase in pre-registered attendees