Re-launching an American icon in the UK
We helped Dunkin’ Donuts re-launch in the UK with a mix of national and local activities. We laid the groundwork through a series media briefings with Chairman and CEO Nigel Travis with national business press, to explain the return to the UK and stimulate franchise enquiries. We also helped create local buzz around new store openings across the country.
In addition we supported the announcement of a global partnership with Liverpool F.C., an incredibly successful sponsorship announcement for the brand, and continue to work with sister ice cream brand Baskin-Robbins to launch new flavours, new franchises and special initiatives such as a cake to celebrate the latest Royal birth.