Dunkin’ Donuts

Re-launching an American icon in the UK

We helped Dunkin’ Donuts re-launch in the UK with a mix of national and local activities. We laid the groundwork through a series media briefings with Chairman and CEO Nigel Travis with national business press, to explain the return to the UK and stimulate franchise enquiries. We also helped create local buzz around new store openings across the country.

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In addition we supported the announcement of a global partnership with Liverpool F.C., an incredibly successful sponsorship announcement for the brand, and continue to work with sister ice cream brand Baskin-Robbins to launch new flavours, new franchises and special initiatives such as a cake to celebrate the latest Royal birth.

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200 Pieces of launch coverage
over 1.5 billion OTS
8 National broadcast interviews

“We’ve been very pleased with our partnership with Kaizo on public relations programming and media outreach for Dunkin’ Donuts in the UK. The team brings a great amount of energy, creativity and attention to detail to their work for our brand, and the results speak for themselves.”

Justin Drake, Sr. Public Relations Manager