Sphero’s BB-8™

The launch of Sphero’s BB-8 app-enabled droid

We helped Sphero’s BB-8™ app-enabled droid from Episode VII: The Force Awakens stand out from all the thousdands of other Star Wars related products to make it one of the most in-demand Christmas toys of 2015.

Following months of planning, and with an embargo that just couldn’t be broken we negotiated behind closed doors briefings with top tier media, including secret filming with the BBC, and enlisted a Storm Trooper to take the experience deep into UK newsrooms.

With celebratory coverage and social amplification in every major outlet and the BBC hailing it as the ‘Christmas hit’, no wonder the product sold out of initial stocks globally on Amazon in 13 minutes!