David Lloyd Leisure hires Kaizo as UK PR agency
David Lloyd Leisure has announced that it has appointed Kaizo to promote its new programme Your Health & Fitness in the UK. Your Health & Fitness is based on a combination of health, fitness and personal lifestyle tests and tailored support. It is designed to help individuals attain better health and fitness results, by providing an advanced understanding of their personal data to help determine a more effective workout programme and diet plan, while helping them track progress.
Sarah Young, PR Executive for David Lloyd Leisure said: “We are thrilled to be partnering with Kaizo to help raise awareness and build interest in the Your Health & Fitness programme”. She continued: “Kaizo’s enthusiasm and creativity when developing PR campaigns will be crucial for the launch and implementation of this programme, helping to establish David Lloyd Leisure as the brand of choice across health and fitness enthusiasts.”
Your Health & Fitness includes four integrated components; an analysis of users’ current physical status, a DNA test to add an additional layer of personal data, a personalised nutrition plan and a weight loss social support group all developed to ensure ongoing motivation and the right results based on personal goals.
Rachael Rees, Director at Kaizo said: “Our strategy is all about increasing awareness, engagement and positive editorial recommendations and referrals for Your Health & Fitness”. She continued: “It’s great to be working with such a popular fitness brand and to add to our ever-growing portfolio of wellbeing clients.”
The David Lloyd Leisure Group operates 82 clubs in the UK and a further 10 clubs across Europe, comprising David Lloyd Clubs, Harbour Clubs and Next Generation, plus the new high street concept, David Lloyd Studio. It has approximately 451,200 members and employs 6,000 people.
Kaizo’s wellbeing client portfolio includes big brands and brands with big ambitions including; Fitbit, ISIC and HoMedics.