Is the PS3 old, fat and stupid or is this a clever marketing ploy by Sony?

News spread on Tuesday that a bug similar to Y2K sunk its teeth into Sony’s older ‘fat’ (or if we’re being PC, ‘horizontally challenged’) Playstation 3. As owners prepared themselves for the prospect of losing their saved games and being unable to play online, I couldn’t help but snigger. Many couldn’t even play in offline mode, leaving frustrated […]

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Hot Trends For 2010

Consumer trends change and evolve continuously, so it is vital for companies to keep track of developments and insights.  Identifying trends can provide enormous benefits for businesses – ensuring they remain relevant, essential, and successful. The trends that are important are those that show how consumers are changing. So, whilst in 2009 fear played an […]

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