Over half of UK tech journalists have changed approach due to Web analytics

Traffic data is increasingly informing technology journalists’ choice of stories and the type of content they include, according to a new study tracking media attitudes and behaviour based on web analytics conducted by Kaizo PR. The study, however, also reveals a large divide in the perceived impact this is having on the industry. The research […]

Read more

Business Technology brands take note…Brevity Rules OK

Technology journalists spend their day explaining how the next generation of technology will shape our lives, but how has it changed theirs? Their roles have been changed by the rise of web publishing, mobile data access, web analytics and huge journalist databases. Do personal relationships matter, do social media pitches work, and is a conference […]

Read more

‘Meet the Press’ event with IP EXPO Europe – 15 July

In partnership with IP EXPO Europe, we’re holding a Meet the Press” event on Wednesday 15 July 2015 at our offices on Chancery Lane from 6:15pm. The programme will feature a panel of four leading technology journalists talking through issues such as what type of content they require to hit the front page headlines, the growing […]

Read more

We need another paid PR intern, as we hired our last one full time after 3 weeks! Interested in tech, writing, & analytics, dm us #prjobs