Blog

Over half of UK tech journalists have changed approach due to Web analytics

Traffic data is increasingly informing technology journalists’ choice of stories and the type of content they include, according to a new study tracking media attitudes and behaviour based on web analytics conducted by Kaizo PR. The study, however, also reveals a large divide in the perceived impact this is having on the industry. The research […]

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Business Technology brands take note…Brevity Rules OK

Technology journalists spend their day explaining how the next generation of technology will shape our lives, but how has it changed theirs? Their roles have been changed by the rise of web publishing, mobile data access, web analytics and huge journalist databases. Do personal relationships matter, do social media pitches work, and is a conference […]

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‘Meet the Press’ event with IP EXPO Europe – 15 July

In partnership with IP EXPO Europe, we’re holding a Meet the Press” event on Wednesday 15 July 2015 at our offices on Chancery Lane from 6:15pm. The programme will feature a panel of four leading technology journalists talking through issues such as what type of content they require to hit the front page headlines, the growing […]

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RT @dannsimmons: Great work from the guys @kaizo_pr who made @BBCClick with robots at Dover Castle possible. Filmmakers take note: they've…
@kaizo_pr