Blog

Is it the Responsibility of Brands to Help People Make Healthy Choices?

Against a backdrop of provocative headlines such as ‘Jeremy Hunt embroiled in row over sugar tax report’ and ‘Fizzy drinks giant pays millions to diet experts’ Kaizo, in partnership with PR Moment, recently played host to the first public debate between Professor Graham MacGregor of Action on Sugar, representing the anti-sugar camp, and Ian Wright […]

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Over half of UK tech journalists have changed approach due to Web analytics

Traffic data is increasingly informing technology journalists’ choice of stories and the type of content they include, according to a new study tracking media attitudes and behaviour based on web analytics conducted by Kaizo PR. The study, however, also reveals a large divide in the perceived impact this is having on the industry. The research […]

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Business Technology brands take note…Brevity Rules OK

Technology journalists spend their day explaining how the next generation of technology will shape our lives, but how has it changed theirs? Their roles have been changed by the rise of web publishing, mobile data access, web analytics and huge journalist databases. Do personal relationships matter, do social media pitches work, and is a conference […]

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