News

Google ‘not provided’ change shows why it’s time to integrate demand generation and thought-leadership

Last week we launched our report on the impact of web analytics on technology journalism – Analyse This! Web analytics, journalism and your next communication strategy’. This shows how web analytics is already heavily influencing approaches to editorial. The findings have real significance for current and future communications, how to choose content, how to plan campaigns […]

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Analyse this! Web analytics are changing the world of journalism. Have you considered how this changes your next communications plan?

We started off by looking at the impact that the inherent measurability of digital media is having on the way that journalists in the technology sector work and what now needs to be considered when planning PR and marketing campaigns. Web analytics have been routinely used by organisations for site optimisation to improve search ranking […]

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