Waitrose flying high as Virgin Atlantic’s online reputation continues to slide

Airlines and mobile operators suffer amid customer service issues in Kaizo Advocacy Index New research released today shows that some of the UK’s leading brands are experiencing serious online reputation management issues. The Kaizo Advocacy Index, a bi-annual audit of online reputation, has analysed digital news and social media outlets to rank UK household names […]

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Clever crowdsourcing or genuine gaff?

Call me a cynic but I’ve been reading the GAP logo ‘design’ story with increasing disbelief. Really? Did a global brand like Gap (who’s distinctive logo encapsulates so much of not only its brand value but also clothing designs) seriously approve a new logo more at home on 1980s software packaging than a trademark sweatshirt? […]

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Two shortlist nominations for Kaizo in PRCA Awards

Awards frenzy continues at Kaizo with two more shortlist nominations this time in the PRCA Awards. In the Internal Communications category our campaign with Travelport; “Express Yourself” – delivering a world class improvement in employee advocacy, gets the nod. Following wins at the Holmes Report earlier this year in the International Campaign category our work […]

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The #beastfromtheast has turned our courtyard into a magical winter wonderland ⛄️ https://t.co/348EROwbRr