Quantum renews Kaizo relationship

Quantum Corporation, one of the world’s leading technology storage providers, has renewed its PR relationship with Kaizo following comprehensive market review. The $1 billion dollar back-up, archive and recovery specialist will work with Kaizo to promote its increased storage product range following the acquisition of competitor ADIC. Quantum’s broad range of products meets the storage […]

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A Word on Word-of-Mouth – is it PR 2.0

Authors: Matt Kucharski, SVP at Padilla Speer Beardsley in Minneapolis and New York and Crispin Manners, Director of Service Innovation at Kaizo in London are partners in the Worldcom Public Relations Group Some public relations purists seem to be giving a derisive sniff to all of the attention paid to word-of-mouth and word-of-mouse marketing. They […]

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The Net Promoter Score – how it works

NPS is a metric that requires just one question to be answered – ‘How likely on a scale of 0-10 are you to recommend company/product X to a colleague or a friend?’ The answer to this simple question can be profound. It separates customers of a product or a service into three groups who are […]

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The #beastfromtheast has turned our courtyard into a magical winter wonderland ⛄️ https://t.co/348EROwbRr